Citysocializer is an early social site in the UK which attempted to marry both online networking and offline - not unlike Meetup.com, though the aim was more 'dating-lite' than community groups. Like Meetup, someone could create a regular event and run it off the platform. But that early business model, which pulled in revenues from real-world events, has helped keep the site going and today they are turning their service into a platform where any brand can launch their own "socializer" service, with a white-label version.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/y5Ld7wMmgZE/
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